Luli Fama Swimwear | Miami, Florida, United States (On-site)

We are a leading designer of women’s swim and resort wear and are seeking a Marketing Manager to join our team in Miami. This is role will be focused on overseeing the story and message presented by the brand through social media outlets while continuously working on obtaining coverage and engagements with media, public figures, advertisements, co -branding opportunities etc. This individual will be responsible for refining and maintaining the public image and of the brand. Digital Advertising will also encompass a significant responsibility for this role including but not limited to ads within meta and Google.

*While remote applicants are not discouraged, local candidates are preferred*

Responsibilities:

Engage with/contract potential candidates who would promote successful brand representation and promotion based off public following/interaction on social media outlets

• Press Releases and Media Alerts
• Constant and Seamless PR planning for year-round events, activities, engagements, etc.
• Manage public, press,social and advertising related inquiries
• Organizing and attending promotional events and shows
• Analyzing media coverage and conducting market research in order to modify as necessary for premium output and coverage
• Coordinate Marketing calendars to coincide with product release, advertising strategies,events, and overall e-mail marketing strategies.
• Coordinate and execute digital campaigns along with content creation
• Social Media and Digital Adverting Management
• Conduct A/B testing and analyze marketing data to optimize campaigns and drive engagement.
• E-commerce management for our online store including but not limited to: product listings,website organization, back end meta data, SEO, setting up themes

Requirements:

• 2+ years’ experience PR and marketing management
• Experience working in Luxury/Retail Fashion industry
• Experience with Shopify or similar e-commerce CRM platforms.
• Experience with Digital Advertising (both paid and organic)
• Social Media Platform Expertise
• Strong communication and analytical skills
• Team Player
• Ability to juggle multiple projects at one time
• Bachelors degree(preferred)
• Full-time availability

Seniority Level
Mid-Senior level

Industry
Retail Apparel and Fashion

Employment Type

Full-time

Job Functions
Marketing, Sales

Skills
Advertising, Market Research, Digital Marketing, Marketing Campaigns, Communication, Campaigns, Analytical Skills, Marketing, Branding, Search Engine Optimization (SEO)